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Resource boxes are not a new concept created just for the internet. Magazine articles have used them for many years. Newspapers have used them also, except maybe for staff authors. What the internet has done is add the hyperlink to the resource box. You can think of it as a bartering exchange. The publisher benefits from the content being provided by the author, which makes his website more informative and useful to visitors. The author benefits from the increased exposure that links back to his website. Casino - List of all casino related resources Black Jack - List of black jack resources Poker - List of poker resources Online Poker - List of online poker resources Betting - List of betting resources Lottery - List of lottery resources Craps - List of craps resources Slots - List of slots resources Roulette - List of roulette resources Games - List of games resources Recreation - List of travel/holiday/resort/airline resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Miscellaneous - List of all other resources not stated above
The goal is to not be too overwhelming for the publisher. Yet it has to be effective in drawing the reader to click on the hyperlink and visit your website. A third but equally important requirement is to consider how the search engines view your resource box.From the search engine perspective keywords are everything. It is beyond the scope of this article to detail exactly how keywords are determined. Check out any popular forum (Google for one) on search engine optimization and you’ll find plenty of topics about keywords. Many experts now recommend including the keywords in the anchor text portion of the hyperlink. The “anchor text” is the portion of the link which is visible to the user. When the user clicks on the anchor text, the hyperlink directs him to the website address which is the second part of the hyperlink. |
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