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Betting
Too many gamblers are still living in the ‘dark ages’ and will only ever place a bet with a traditional bookmaker. They either can’t be bothered to learn how the exchanges work or simply don’t realise the features and value that can be had when betting within an exchange environment.
Put very simply, betting exchanges are a secure place where members of the betting public can exchange bets with each other anonymously, at odds that they specify themselves. The exchange companies simply act as the 'middleman' and match peoples bets.
As there are no bookie margins to factor in, prices are very often more desirable. The betting exchange companies make their money by taking a commission payment on your winning bets. This is usually in the region of 3 - 5%, but even taking this into account, it’s very common to find better prices on the exchange.
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