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Online gambling is one of the fastest growing segments of ecommerce in the US, an especially impressive feat since it is illegal in the US. Due to their illegal status, gambling sites face high hurdles in the advertising and promotion arena as well, since most US-based online media companies, most notably Google and Yahoo, refuse to advertise them. You might think that online gambling websites would face an insurmountable obstacle in gaining users' trust, as well. Trust has long been an issue in ecommerce, historically plagued by credit card billings and websites that disappear just before the orders were to be shipped–and a constant mainstream media drumbeat of the dangers of online transactions. Building trust has long been a chief concern of businesses selling over the web. Casino - Directory of casino related partner sites Black Jack - Directory of black jack related partner sites Poker - Directory of poker related partner sites Online Poker - Directory of online poker related partner sites Betting - Directory of betting related partner sites Lottery - Directory of lottery related partner sites Craps - Directory of craps related partner sites Slots - Directory of slots related partner sites Roulette - Directory of roulette related partner sites Games - Directory of games related partner sites Recreation - Directory of travel/holiday/resort/airline related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Miscellaneous - Directory of all other partner sites
The trust issue is only compounded for the online gambling industry when it comes to serving US customers. Would you trust a website with your money if it were located overseas, and you had little legal recourse whatsoever to get your money back if you were dissatisfied–and if the "product" itself were essentially intangible, anyway? To top it off, what if the purchase itself was illegal? This is precisely the challenge that online casinos meet every day, with the estimated 60 percent of their industry's customers who come from the USA. Casino websites owned and operated entirely outside the borders of the US are free to accept US customers. But gambling online with real money is illegal in the US under federal law, specifically the Federal Wire Wager Act, not to mention a host of state laws. |
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