Lottery A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket. I see that same kind of passion and unrealistic dreaming among Google AdWords advertisers. Why? Because they heard they can "strike it rich" with Google Adwords. It doesn't help matters any that Google makes it ridiculously easy to get started with their pay-per-click program. All you need is "five dollars and a dream!" Casino - Directory of casino related partner sites more 1 2 3 4 5 Black Jack - Directory of black jack related partner sites more 1 2 3 4 5 Poker - Directory of poker related partner sites more 1 2 3 4 5 Online Poker - Directory of online poker related partner sites more 1 2 3 4 5 Betting - Directory of betting related partner sites more 1 2 3 4 5 Lottery - Directory of lottery related partner sites more 1 2 3 4 5 Craps - Directory of craps related partner sites more 1 2 3 4 5 Slots - Directory of slots related partner sites more 1 2 3 4 5 Roulette - Directory of roulette related partner sites more 1 2 3 4 5 Games - Directory of games related partner sites more 1 2 3 4 5 Recreation - Directory of travel/holiday/resort/airline related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5   Google doesn't advertise that message of course. However, for most advertisers, it's still a huge gamble nonetheless. Do advertisers make money with Google AdWords? Some do, yes. However, the vast majority of advertisers might as well blow their money on lottery tickets. Is Google AdWords to blame for so many advertisers losing their money? That depends on your point of view. Are lotteries responsible for people gambling and losing their money? In my opinion, the answer to both questions is yes and no. Lotteries would never admit this, but their whole purpose for being is to entice people to gamble. I mean, c'mon. That's why they exist. If people didn't gamble, there would be no lotteries. Yes, lotteries hide behind legislation and the pretense that the money they generate goes toward education and other laudable endeavors, and for the most part that's true. However, it's also true that there are people barely living above poverty level, spending money they can't afford on lottery tickets. They get sucked in, because like the television commercial said, it's only a dollar. However, those dollars tend to add up pretty quickly, when you're spending ten or twenty dollars a pop on lottery tickets.

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